Hi. I'm Kevin Griffin – a product design leader based in Boston, most recently an associate director at DraftKings.
With over 12 years of experience, I've had the opportunity of designing and leading teams within various industries, primarily at DraftKings, but prior in healthcare and education. View my LinkedIn profile to learn more. Scroll on to see my work, and if you have a sweet tooth, follow me on Instagram for some baked goods shots.
From 2019 to today, I founded and grew a product design team within DraftKings.
Before this dedicated team, the org structure was siloed to our core products, and no one was working on experiences that stretched across. I went back to my roots and began as an IC and, in the last four years, ballooned to a team size of six designers and two researchers.
ASSOCIATE DIRECTOR - PLATFORM PRODUCT
Beginning in 2020 and launching in 2021, I led a team of designers and researchers to rethink loyalty and provide the most robust loyalty program in the gambling industry.
This was a new area of the business I stretched myself and my team into, but the desire was to make this new program stand on its own, and from my prior experience, it made sense.
HEAD OF DESIGN
Case study by request
In 2019 I began a multi-year plan to make the DraftKings apps more connected.
Due to a rapid expansion in our product suite, there grew a need to centralize many of our common settings and features. In the last three years, DraftKings has gone from a company focused on one product within one industry to a 4+ product suite operation, and many of our users followed that growth.
DESIGN LEAD
On August 1, 2018, DraftKings became the first company to launch a mobile sports betting app in the United States;
And one of my proudest career achievements is to have been a part of that team. My role on the journey to this goal was leading the design of the core betting experience. Our goal was to design an experience specific to our audience, who was primarily unfamiliar with this type of product in America.
DESIGN LEAD
From 2015 - 2017 I wore dual hats between product management and design.
It was all hands on deck in the early days of DraftKings, as this was the quintessential startup stage for this company, and my focus was on keeping users engaged with our products once we got them through the door. During this era, I learned how to use my product design background in a fast-paced environment.
PRODUCT + DESIGN LEAD